Based on the great constructive comments on my previous post from Thorsten and Troy about Lumiera’s new logo concept, I thought I’d make another slight tweak to what I had already posted and came up with this:
I added (somewhat crudely) the additional film sprocket hole and used the mgOpen Cosmetica type with slighter tighter tracking (which is the spacing between letterforms across the whole word). I think it looks pretty cohesive as a logo. One of the things I liked about the winning concept was its simplicity and the way it could be used on both dark and light backgrounds.
Anyway, I’m not sure what the Lumiera guys will end up doing, but I think it’s an interesting and attractive concept nonetheless.